We all know the top social medias. We all have our own preferences. A few of them challenge us from their system. Their UI [UserInterface] can take up different forms for almost the same functions. It's interesting comparing once you look at the home menu-- but I'mma save that for another time.
This one is about Tiktok.
An app that almost got banned?
Yet has to have the most forgiving algorithm!
It's not a struggle to grow an audience here because your target audience already sees you.
Target Audience?
Target audience?
To put it simply, your customers/viewers range from different areas of the internet.
If you are a YouTuber, and you play video games... You want Gamers to watch you. What kind of games? RPGs, shooters, platformers-- you'll need gamers that like those same games
Playing some League? You'll need folks that play and wanna watch too.
Are you playing games like Silent Hill and Resident Evil? You'll need the folks that like scary stuff.
When you create content, whether you mean to or not you already attract to different people. What you have to consider is which one do you want to appeal to the most?
But.. what if you're new to this? How do you slim it down?
For those of you who don't have an exact talent yet I'll make this example cover wide range.
One day, you make a batch of cookies. You take some with you and share with a friend. That friend tells another friend, and you have folks interested. Although a few, you already have an "audience". People who want in for getting more cookies!
Let's say... you can only bring them to school. Having them at home can nice, but you want to share with your classmates. The ones in your homeroom, the ones at the cafeteria during lunch, et cetera... Before you know it, you already know who your target audience is. It's your friends at school!
The audience that supports you supports your content. What you have to offer, basically. Now social media is important for anybody nowadays. It doesn't matter what business, be it big or small. If you have no social media standing at all you might as well be invisible. The internet is powerful. With great power comes great responsibility.
YouTube, Twitter, Facebook, Instagram, Pinterest, etc etc
All of them have the technology that helps everyone connect.
They share simple functions with different buttons or different buttons for different functions. You can play favorites all you want but each one will always have people. The website and application has to calculate how to handle their users though. There's programming that goes into the background of how to do that. How to connect! It's simply referred to as the algorithm. Where the system within the app decides what you see or would like to see or what they want to show you or what have you, heh.
A lot of huge creators (heck small ones too) rely on the algorithm to show what they have. It's not easy to appeal to others if not they can't see you. Not much less heard of you, for that matter.
Relying on the algorithm for people to see your profile is all you can do.
To appeal to your target audience, you can use a number of techniques and hashtags and plans-- but it has to work hand-in-hand with the application. The platform itself has to help you provide your content, and you have to share your content.
Creators have to battle it half the time-- and this is where we finally get to talk about TikTok.
The algorithm for TikTok has to be the most targetable target audience I've ever seen.
Now that you know what a target audience is, I'm sure you might be able to piece it together.
You see a video of cooking, another video about cooking pops up in your feed.
With YouTube, that can go into your suggested videos.
With Twitter, that goes into suggested topics.
With Facebook, that goes into your next ad.
With TikTok, you see different users with more of that content
I've seen it in action when I looked up more Asian related recipes, like japanese recipes. I had two different people in my feed both with the same cultural based content. I started watching one dnd related TikTok user, and more dnd creators came into my feed. I began liking different posts about games that I watch or play, and I saw videos about that pop up.
"Of course an app can tell what you like...."
I've never seen an app know me like TikTok knows me.
It's not a bad thing either, my feed has what I like! What I like is what I want to watch!
And crazy enough, that's where it can become addicting. (Seriously I have to limit myself, heh.)
Consider this, if you find things faster others do too.
Which makes it a growing app!
Therefore, as the title suggests, TikTok can unlock..... more.
Times are changing to where with any social media app you need a plan. Yet the simplest of plans: just post! Seriously daily content is the secret to any app no matter what......
But Tik Tok, they share your content so fast!
Follower count goes at a better rate that's more manageable than any other app.
That doesn't mean you're going to reach a hundred in a week-- you have to work for your followers as much as any other app. (Trust me, there's no secret to success other than hard work) not only do you find creators you know when love really easily, others can find you.
This isn't to say that all other apps have poor algorithms... (though some may argue otherwise)
It's to say that there's more strength in your content appealing to your target audience.